Asda X Disney
Case study for Asda George Home
The 'George House Celebrates Disney' campaign was a project that we strategised and executed from start to finish. The focus of the campaign was to showcase the new Disney collection at George to draw attention on Instagram, but we went much further than that. There were two elements to the campaign- content creation and celebrity/ press engagement.
In just 3 days we completed an entire house transformation using all George X Disney items, created 5 individual pieces of video content, 1360 tour and 2 photoshoots featuring The Thomas Family. From the celebrities' social posting alone the campaign saw a total reach of over 2 million with over 40,000 actions taken from the posts of which the client had a huge uplift in sales from. In Addition to this we held a virtual press event, welcoming press attendees from the likes of The Guardian, Mail Online, Daily Star, The Sun, all of which we secured national press from.
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We first engaged The Social PR in October 2018 after the successful launch of Peter Street Kitchen in Manchester.
We were in the process of organising a Day of The Dead event in November 2018 when we first met with The Social PR team to discuss how they could assist us. They promised to deliver on a complimentary basis in order to show what they were capable of. They delivered!
Since then, we have entrusted The Social PR to drive engagement, bookings, exclusive hires, pr opportunities and influencers to our key restaurants and bars within London and Manchester.
In addition, they have a network of extremely talented videographers and photographers whom capture world class content on a monthly basis and at key events and launch nights.
The team are incredible at what they do in every aspect. Every member plays a key role in the success of The Social PR and it is a real privilege to work with such well connected, creative and humble individuals.
Since first engaging The Social PR we have seen their team grow and develop and we are really proud of their continued achievements within the industry.
Steve Humpherson
Operations and Project Manager
Food & Beverage Service Excellence
Edwardian Hotels London
We first engaged The Social PR in October 2018 after the successful launch of Peter Street Kitchen in Manchester.
We were in the process of organising a Day of The Dead event in November 2018 when we first met with The Social PR team to discuss how they could assist us. They promised to deliver on a complimentary basis in order to show what they were capable of. They delivered!
Since then, we have entrusted The Social PR to drive engagement, bookings, exclusive hires, pr opportunities and influencers to our key restaurants and bars within London and Manchester.
In addition, they have a network of extremely talented videographers and photographers whom capture world class content on a monthly basis and at key events and launch nights.
The team are incredible at what they do in every aspect. Every member plays a key role in the success of The Social PR and it is a real privilege to work with such well connected, creative and humble individuals.
Since first engaging The Social PR we have seen their team grow and develop and we are really proud of their continued achievements within the industry.
Steve Humpherson
Operations and Project Manager
Food & Beverage Service Excellence
Edwardian Hotels London
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