Asda X Disney

The 'George House Celebrates Disney' campaign was a project that we strategised and executed from start to finish. The focus of the campaign was to showcase the new Disney collection at George to draw attention on Instagram, but we went much further than that. There were two elements to the campaign- content creation and celebrity/ press engagement.
In just 3 days we completed an entire house transformation using all George X Disney items, created 5 individual pieces of video content, 1360 tour and 2 photoshoots featuring The Thomas Family. From the celebrities' social posting alone the campaign saw a total reach of over 2 million with over 40,000 actions taken from the posts of which the client had a huge uplift in sales from. In Addition to this we held a virtual press event, welcoming press attendees from the likes of The Guardian, Mail Online, Daily Star, The Sun, all of which we secured national press from.

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